Chronicle Article.
In the end, I'm not sure "ambivalence" matters in any digital, networked market. Some players may choose to ignore or pay little attention to disruptive technologies, services and models of sharing ... but that won't stop the innovators from leveraging those same ideas and creating something new that is useful to a small, but passionate (and growing) part of the market - see Clayton Christensen.
I think we're moving toward a consumer (read: student) driven higher education space in which students will decide what courses and textbooks they want, in what format, at what price, available 24/7, and they will vote with their feet. Either we provide and share affordable, quality, contextually appropriate educational materials... or students will find someone who will.
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